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[QUOTE="bpo57, post: 4968673, member: 1572"]
CBS is getting $7 million for a 30 second ad in the SB tomorrow.

93 of the top 100 most watched television programs in the US in 2023 were NFL games.

Earlier this week Disney (ESPN/ABC), FOX and Warner Bros Discovery (WBD owns TBS and TNT) agreed to form a sports JV that would provide streaming services of various sports programming. The stocks of  broadcasters that own network affiliates took a big hit as did Paramount (owns CBS) and Comcast (NBC) under the theory that this new trio will dominate the sports programming landscape as linear television continues its decline.

There is one problem with this theory. CBS and NBC both own the right to broadcast NFL games up til 2033. MLB, NBA and NHL are very small potatoes compared to the NFL. The NFL HoF game in July generated higher ratings than the average NBA playoff game in 2023.

CBS also owns the rights to March Madness through 2032.  NBC has the rights to the EPL which is growing at a rapid clip in the US. Will be interesting to see how this all unfolds but the market reaction seems strange to me. Yeah I'm long Paramount ("PARA").  :)
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