HRE Otto IV
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Divisions may be changed for TV purposes but the conference schedule will not go from 1 annual cross-division matchup to 2 that defeats the purpose of going from 8 to 9. Florida State getting Georgia Tech every 3 years over 6 years is a lot better.
You are assuming that the purpose of going to 9 games is to cycle through quicker. What Neil is saying is that the purpose of the 9th game is to make more money. In which case guaranteed marquee matchups is more appealing. Also each team would be going from playing cross overs once every 6 years to once every 5 years if you have 2 permanent cross over rivals. It is still better.