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Message: [QUOTE="dollarbill44, post: 4127338, member: 686"] People with business sense have been paying college athletes a lot of money for decades and getting no business benefit for it. As far as advertising services? That's just so that it looks legit under NIL. Here's an example, a local auto dealership pays 12 kids $20k each to take a picture of them and puts them on a calendar that gets put on the counters in the dealership. Or they go directly in the recycling bin. It's not about the $ return. We're talking about people that spend $50k on a watch they put next to the $50k watch they bought the year before. There are a LOT more of them out there than you think. [/QUOTE]