There is one good team on the home schedule this year. For the casual fan it isn't worth investing time, money, whatever to go see second tier schools.
I know...everybody schedules to get in a bowl game. I also know those practices get us closer to reaching football nirvana. I also know this is an event town and the schedule has no 'events" on it. The mindset is why the Harlem Globetrotters of baseball sell out in 5 minutes and the Mets games are a tomb.
Yep this is a big part. The casual fan wants to see high stakes games against good teams. Making a bowl is nice and all but so many teams make a bowl it's a joke. And when you make it by winning 6 games against the sisters of the poor and maybe a couple sub 500 ACC teams that's not going to drive attendance.
We also don't have a rival in football which means we can't even count on that as a one off draw.