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Message: [QUOTE="Shark58, post: 1848176, member: 4746"] agreed, but giving up on the rebrand was a mistake. he may have had many flaws but doc gross's #brand had merit if you build it, they won't come, especially because its Buffalo. creating the image as the flagship of NY is tough, but not impossible. you only have 1 statewide rival for the big time (albeit one that will crush you like a bug cuz we good like that). they would also need to build themselves up as a premier in-state academic destination. they would also have to undertake a massive image campaign around the state, in NYC and also Buffalo's Canadian suburbs up through Ontario. it would be daunting and would take the better part of a decade at least, but they have the time and it is doable [/QUOTE]