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Message: [QUOTE="Townie72, post: 284357, member: 780"] million Tipp, I don't know what the answer could have been. You are right. If the Big East had made a lot more money, it would have been able to prevent some or all of the losses. But TV networks can't charge advertisers more for spots on an event than the advertisers are willing to pay. And if they can't sell ads at the prices the Conferences would like to have plus the Networks gross margin, it doesn't work. And the Networks compete with one another for advertisers business. If NBC wants $1 million for a 60-sec ad for a NFL game, it's unlikely CBS can get $2 million (assuming the number of viewers is about the same). So the Big East just couldn't raise their prices to the networks. It doeesn't work like that. [/QUOTE]