NFL scouts seem to be able to do it.
I think it is great the season he is having. He has filled a big void and has made some outstanding plays. But he is also a 3-star recruit who, until this year, was never even the best receiver on his own team. Louisville, Notre Dame, UConn and Va Tech all had kids just as talented (if not more so) playing wide receiver for them. The same for Clemson and FSU. I don't even put him above Mike Williams or Alec Lemon from a talent standpoint. That does not scream Biletnikoff award to me.
If he is up for consideration, I think that is great for both him and the program. I just don't think he is a lock or if he is not selected as a finalist, it is some kind of tragedy.