He has a fantastic brand image. His jersey sales have been in the top ten for almost all of his first 10 years. Even this past year, he is still at 15. He is on the 12th version of his signature shoe with Jordan Brand. He's repped, in part, by CAA.
He has almost $10MM worth of endorsement deals, which is pretty dang good for someone with a "terrible brand image".
This is the second post regarding Melo where you are so far off from reality, it makes it seem like you have an agenda. I don't know, nor do I particularly care, if you do, but what I highlighted above that you wrote is pure BS.