Syracuse could have made a lot more money that the one time payment of $2.75 million for naming rights Carrier made in 1979.
The University of Minnesota got $1.4 million a year from TCF Bank for naming rights to their new stadium. UCF got $1 million per year from Bright House Networks. Florida Atlantic got $500K per year for 12 years from the GEO Group. Even lowly Rutgers got $6.5 million in a 10 year deal for the naming rights to their football stadium back in 2011.
Since the facility hosts basketball as well, naming rights are a lot more valuable than a normal football stadium. Yum! paid $13.5 million for a 10 year naming agreement for UL's new basketball arena. DePaul is getting at least $22 million for naming rights to their new basketball arena, the McCormick Place Events Center.
To their credit, they honored the agreement.
My position is that when vast changes are made to a building along the lines of what has been proposed for the Carrier Dome, it really isn't the same building. If you replace the walls, the roof, the lighting, heating and cooling (added/not replaced), the scoreboards, the sound system, the playing surface for football and basketball, the bathrooms, all the entrances, extend the concourses, replace most or all of the seats, add private boxes, add a food court, attach a hotel, attach an academic building, attach a recreational building with many amenities for fans, etc., the question becomes, what remains of the original building? Hevck, it isn't even going to be the same type of building.
This isn't a question of ethics. It is a question of how much a building can be changed and still be considered the same building. If the proposals and accidentally leaked drawings are accurate, no reasonable person could look at the building SU is going to have and the building that was built in 1979 and consider them the same building. At least in my opinion.
I hope this issue doesn't get brought into the courthouse. If it does, I am confident SU will be found to be in the right here. Especially if the case is heard in Syracuse, after what UTC has done with Carrier since they bought the company.