It's not the money from the school or taxpayers that's the problem. It's money from the crazy boosters. State schools have a much bigger network with more $$$. Boosters from Penn St, Ohio St, Michigan, UK, KU, UNC, FSU, IU, UF, UT, etc. aren't going to be outbid for a kid they want -- at least not without a bidding war. "Son I'm prepared to offer you $200k a year for the use of your likeness and personal endorsement of my xxxx business and I know several other prominent school boosters who will want to offer you similar arrangements -- if you choose our school."