The Big 2 factors to me are Compensation and NIL. And there is still some uncertainty on what we can do with those factors.
People have often pushed "BRAND" as a major factor as well. Unfortunately, from my view
a) "Brand" has been lessened in importance in the NIL era.
b) And even it were important, our "Brand" has taken good sized knocks the past 5 and past 10 years.
I guess we will see, and hope I'm wrong. I've ready maybe 50 pages of this thread over various points, so there is things I miss.