Schools were able to provide full scholarships to all of these athletes in the 1980’s, 1990’s, and early 2000’s before the massive influx of tv money.
Where is that tv money going?
College coaches are the highest paid state employees in much of our country. Schools are building temples to football and basketball and a few years later tearing them down and rebuilding.
The increased liquidity from tv money is causing massive inflation in the revenue sports coaching industry (salary and buyouts) because the money has to be spent somewhere.
Also we say the scholarship has a value of $70,000 however most of these players would receive federal subsidies and other need based aid that would drop the cost of attendance well under that amount without football.
Dabo Swinney's record $93 million deal with Clemson begs the question of how high salaries can go for college football coaches.
www.usatoday.com