Both. He'd be foolish not to at least explore if getting paid to play is a viable option. If Kristof and Baye can earn a paycheck playing professional ball overseas, Coleman should be able to [provided his body holds up].
He's only got a short window for a professional career, after which the master's degree will serve him well later in life. Although the hoops part might not have worked out for him exactly as he'd hoped, he did maximize his educational opportunities.
And now that I think about it, maybe it didn't work out so bad, after all -- kid was a part of two final four teams.