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[QUOTE="syracuse95, post: 26354, member: 860"]
They've been doing this over the course of the past 10 years, but they haven't been able to stay ahead of the continually shrinking market for tickets.  The preferred seating sections are much smaller than they were in 2002.  I also don't think, until 4 or 5 years ago, that they sold single game preferred seats.  Today they do, but right now there are dozens of B, C, and D level seats available on Ticketmaster for any of the upcoming games.

Right now the price points are out of balance with the market for the product.  Maybe if the team wins more consistently, then more people will shell out $300-$800/seat  for preferred seats.  Maybe no matter how many wins we get, there is not a large enough market at that price point.  Today, there are games being played with empty $800 seats that could probably be sold for some non-zero amount under $800.  Ditto the $400 seats, and so on.  The $100 "Food Stamp" tickets are selling.  The $800 Preferred Seats are not.  The advantage of getting preferred seats filled now is that, when and if demand improves, those people will probably be willing to shell out for a price increase to avoid losing those seats.

As a side note, I don't know how much money was invested in Club 44, but it never seems very full at the games I attend.
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