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Message: [QUOTE="longtimefan, post: 1657296, member: 212"] There is a different way of looking at corporate responsibility, which was enunciated, for example, by Robert Wood Johnson, founder of Johnson & Johnson, one of this country's enduring corporations. His "credo" designated 5 groups to be served: Customers were first, workers second, managers third, and communities fourth. Shareholders were the "fifth and last responsibility of the company". A more recent example from Herb Kelleher, former CEO, Southwest Airlines (another fairly successful company). He stated "Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy." The whole concept of "shareholder hegemony" has gained prominence only since the '70's. [/QUOTE]