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[QUOTE="chakka3421, post: 1663311, member: 1091"]
Naming rights should be worth at a minimum $5 million per year.  Over 20 years, naming rights obviously pays for $100 million of a new stadium.  Obviously the more they get for naming rights, more of the stadium gets funded by private investment.  I cannot see $10 million a year but who knows.  It would definitely be worth a whole lot more if SU football gets back to its winning ways.

For a national company name recognition is important for marketing purposes on both local & national television audiences - aka - "welcome to the carrier dome".  ESPN and other stations actually do this well at the start, during and after broadcasts for many stadiums across the country.

Carrier got a steal on this one and by rights they could sue SU big time for lost advertising value and they can easily use in court what other stadiums get currently for this.  Easy legal battle for Carrier to walk away with tens of millions of dollars.

In the long run, it makes sense for SU to build new especially if they can get part of that $250 million (over 10 years) back from Gov Cuomo - and as far as I know SU is in negotiations with the Gov's office on this.  As a side note, the steel is for the new VA center being paid for by the state.
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