I think temporary seats could be added and put season ticket holders there.They would have to announce it before season tickets went on sale. But would you like to have a worse seat for the biggest game of the year if you were a season ticket holder? Not sure I'd be excited about that.
And yes, with the amount they pay in donations and for tickets, their opinion should matter.
I would make the game against a team like Gonzaga. Not Duke or North Carolina.