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[QUOTE="SUFan44, post: 2086964, member: 39"]
Honestly, tickets sales, merchandise sales, parking and economic boost to the geographic region are the tangible monetary benefits of the athletic programs, but what about the marketing dollars that the school gets?

How much money would a 2-hour infomercial cost that was 50% about Syracuse University? And had the school represented on a screen with 1.5 million sets of eyeballs as the Louisville game did? How much exposure does the basketball team get when it goes to the Final Four? How many advertising dollars would need to be spent in order for Syracuse to get the kind of notoriety it gets from being on ESPN two times a week?

Certain people in academics think that the schools revolve around them and only them. And without anything else, Syracuse can compete against Harvard and Yale and Columbia and even Georgia Tech.

Those that think this way are completely delusional. Someone should do a case study or something about ROI as it relates not only to tangible revenues but to hidden cost benefits as well.
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