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Message: [QUOTE="NJCuse97, post: 2148314, member: 5058"] Not sure you see my point. I agree that college is a business, and I also agree that parents know the cost going in and probably can safely assume it will increase before their kids are done. My point is in this vein. As a business, you have to know who your most important customers are and I've got news for you, it isn't the basketball and football fans, its the students and their tuition paying parents. They are the ones who pay now but also raise the academic profile of the school and become the alumni donors we are looking for later. When basketball season tickets start at $30k/season ($2k about per home game) and football matches that at $5k per game to get to $30k/season then they can consider themselves on par with the tuition paying as important customers. Keep in mind that the current average attendance is pretty equivalent to the enrollment. As the most important customers, money should be spent to improve their experience. I think most of those paying customers put things like living facilities, classrooms, specialized learning spaces, and quality educators before student life elements (which the hoops and football teams fall to to everyone but the student athletes themselves). In that they have to compete with renovations to Archbold, or building a new health and student service center once that is taken down by the Veterans' Center and other local initiatives (dorms). There are a lot of moving parts and priorities. I too see the value of the athletic programs. Among other things, it has been proven to increase applications, which helps improve enrollment and allows the University to be more selective in its acceptance of applicants, all of which helps improve the school's academic standing. As to revenue generated by the sports teams, you'd have to ask the AD where those proceeds go, but I am certain that if all their league transfer fees were paid and they were sitting on a large sum of money, then it would be put forward for considered inclusion. Instead, the AD had to fight for the $11 million for the construction of the IPF and they didn't get a naming donor until the thing was built. [/QUOTE]

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