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Message: [QUOTE="IthacaMatt, post: 2154320, member: 405"] Excellent post! A friend of mine has a son who is the classic glasses wearing, doesn't care at all about sports and never played any in high school kind of nerd. He went to Northwestern. My friend counseled his son, "Even though you're not a sports fan, you do need to be aware of sports events on your campus. When you are an alumnus and you go to university get-togethers, sports is going to be a main topic of conversation, so you should be familiar enough to be able to share small talk about the school's sports accomplishments." Sports plays an enormous part in shaping a college's national brand, and has a big impact on applicants. [/QUOTE]