Check out this story explaining why Wegmans ended its partnership with the LPGA (for those that do not know, they were the long time major sponsor for one of the ladies' major championships).
Stacy Lewis: LPGA players will miss Rochester
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In an exclusive phone interview Thursday afternoon, Whan said it wasn't easy for the LPGA to leave Rochester.
"This was tough, but it wasn't an option to stay. We're not running from Rochester, we're not leaving Rochester. We knew from a financial perspective it wasn't feasible to stay long-term in Rochester."
Meaning two things: the cost of operating the tournament became too great for Wegmans, and the tour wanted to explore markets that could produce more corporate sponsorship opportunities.
"They're raising the purse to $3.3 million, plus the cost of network television, and we can't compete with that," Hampton said.
Whan praised Wegmans and called the company a "corporate hero" for all it has done for the LPGA, and thanked officials profusely for their loyalty and support.
"When this became a major, it was a lot more expensive with TV, the purse," Whan said. "It's just a bigger undertaking and in fairness to them, a company that exists in five or six states, us broadcasting to 160 countries sounds great to some people, but not necessarily for them. When they first decided to do this they said, 'We might not be doing this forever, but we want to bring the major experience to Rochester before this is over.' "
Wegmans has been a sponsor of every LPGA event in Rochester since 1977, took over as title sponsor in 1997, and stepped up in 2010 when the LPGA needed a sponsor for the Championship.
Colleen Wegman, president of Wegmans, said in a prepared statement, "We are extremely proud to have been a part of such a long-standing, world-class event in our hometown. This tournament was a great example of the community working together to make a difference and celebrate the philanthropic spirit that defines Rochester."
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So Wegmans believes in supporting local world-class events. They were okay with spending a large amount of money annually on this support. But the scope of this event was too big for its customer base, and the investment was a little too high.
The match between where Wegmans is and where it is going and the ACC footprint is perfect. The match between the market that attends and watches college sports and the targeted market for Wegmans customers is perfect. And the things Wegmans could offer in the Dome (and around it, think parties, tailgating, catering, etc.) greatly exceed what a typical company (say an AC mfg company or a bank) could offer.
This is a marriage made in heaven. WCuse! Sounds good to me!