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[QUOTE="MadNY3, post: 2363988, member: 441"]
Here's what I would do I I was OC of Football Marketing in 2018:
[LIST]
[*]Launch a Heisman marketing campaign without question.
[*]Launch a social campaign during Spring Practice/Post March Madness on whether Eric Dungey should change his jersey to #44 for the upcoming season as he lives up to the values, drive and maybe the talent the fabled number represents.
[LIST]
[*]Leverage things like "Did you know the last prominent Syracuse player with the initials "E.D." won the Heisman? (Note: given the consumer general mindset of equating ED to erectile dysfunction needs to be guarded.)
[/LIST]
[*]Pitch that in April as part of Spring practices, give Dino a reason to be on ESPN Spring Football coverage
[*]Market it like hell for season tickets.
[*]Before pre-season camp, Dungey says he is fired up for the 2018 season with Syracuse being a looming Top 25 team, but he will stick with #2 and focus on 12 one-game seasons this year.
[/LIST]
Dangle 44, but don't give. Modernizes the lore of the number nationally.
[/QUOTE]

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What is a Syracuse fan's favorite color?