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Message: [QUOTE="Arizona Knight, post: 697224, member: 1115"] 1. If the world turns ala carte, the BTN and ESPN will both be affected. I'm not convinced that either would lose money. But if we make that assumption, do you think ESPN will continue to pay what they are paying today for content if their profits are suddenly eroded due to an ala carte model? Of course they won't. In either case, as long as the B1G get's better viewership than the ACC for both hoops and football, logic would suggest we will get more money. 2. See #1. 3. The 70MM was not annual revenue like the 45MM for WVU. It was the equity value that Rutgers would have in the BTN at $2,000,000,000. [/QUOTE]