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Message: [QUOTE="ImperialOrange, post: 257910, member: 362"] The fact that there are other games they could show at the same revenue shows there isn't a huge amount of value to diminish in the first place. What matters to them is eye's on the TV, not so much the names of the team generating the ratings. If University X draws 2x what University Y does, they're going to air University X. ESPN should be doing everything they can to squeeze every dollar out of it's exsisting contract since there is no certainty that they will get the next one. If FOX or another company decides to swoop in, then ESPN will have wasted their own money to devalue a product that they aren't even gaurenteed to retain at the new lower value. If the current BE schools feel slighted by ESPN, they would be more apt to take similar money elsewhere to feel like their product potential is being maximized. [/QUOTE]