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[QUOTE="shantydaze, post: 2328999, member: 666"]
Good point, but it could be argued that the $100,000 payment and market it created was less about paying him to play at Louisville and more about him representing Adidas both in college and once he made it to the NBA. In this situation, as opposed to a bagman/booster matter, Adidas was mainly trying to purchase a benefit for itself as opposed to Louisville.

Also, the college pay-for-play market is a little like the firearms market. There is both a legal and illegal market for firearms. That being said, if asked whether there was market for an automatic rifle, I would say no as it is illegal to sell automatic rifles. For the right price and assuming I was willing to take certain amount of risk, I could still buy one. I am just not sure whether a black market can be used to determine the value of player's services. However, I should have indicated there are only two markets for an 18 year old basketball player within the rules (breaking the NCAA rules is not by itself illegal so "legal markets" is not the right term).

As for not being able to start multiple leagues, it has nothing to do with monopolies. If a market would support it, there is nothing stopping a person from starting a professional basketball league, independent of the NCAA or NBA. For example, in addition to the NFL, the sport of football has at least two other professional leagues - CFL and Arena Football League. At this point, though, it does not appear people want to pay to see what could be good basketball unless the player is wearing the right brand's uniform.
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