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Message: [QUOTE="Consigliere, post: 5077252, member: 559"] And where does the university get their revenue? Athletic departments are not profit centers, despite what many think. In most cases they struggle to break even. The revenue sports (football and men's basketball support the entire enterprise. When schools start paying players directly, one of two things have to happen. Either they find a way to cut costs - likely by relegating non revenue sports to club status - or they increase revenue. Beyond media rights where many experts feel we are in a bubble right now, the next biggest source of revenue is ticket prices. You can't expect everything to happen solely with OPM. [/QUOTE]