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Message: [QUOTE="IthacaMatt, post: 5445306, member: 405"] Social media "unicorns" are a legit point of comparison. These platforms pay ad revenue to regular people for viewer engagement, just like regular TV. How many views and likes did you get. You might not think so, but these HS kids who are athletes (or actors, musicians, or other types of performers) can convert their friend network into an ad revenue stream. They get more viewers and more engagement as they play and star in HS games, get invited to play AAU ball, get into the rankings, get interviewed on which colleges are recruiting them. They are building their own NIL platforms before they ever get to campus. [/QUOTE]