"In late March, I posted on Twitter that the NIL market was up about 35% from last season based on proprietary data I have at EvanMiya.com. That number is already very outdated. Based on input from teams, the NIL market for Division 1 players is up about 65% from last year. That means that a player good enough to be valued at $1 million last offseason would be getting around $1.65 million this offseason."
And that means if you had 10 million last year, to be just equal this year, you need 16.5 million. That could be a problem. Did Kentucky go to 33 million, for instance?