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[QUOTE="CuseCPT, post: 3935416, member: 645"]
Like any other market that has had demand walled off by restrictions there will be an initial gold rush and people will go crazy.   Then things will settle out.   Despite many predictions I can't imagine that pissing away large sums of money is going to be a long term spending habit for the mega rich boosters most other schools besides Syracuse have apparently.

I just finished listening to an audiobook about the history of the English Premier League.   Early on a crazy rich guy opened his personal fortune and essentially bought a title for his beloved Blackburn Rovers, operating at a massive loss.     This model of the old rich guy that doesn't care about finances and is willing to lose a good chunk of their own fortune has resulted in few titles around the league, although a few others did try unsuccessfully.   It turns out that most really rich people don't have much of a stomach or appetite for losing money on passion projects.    That isn't to say other wealthy owners haven't come in, but there objective has always been to make money and win titles (but mostly to make money).    College athlete endorsements are going to make many boosters rich, they just don't have that kind of influence.     I don't think a car dealer in Kentucky is going to double their sales because the next lottery pick does some car commercials.
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