I just don't see it.
Isn't that what everyone that Retweet's it is doing too? They could just private message him.
I imagine his mindset was, oh wow, I wrote a story once about this kid (i write stories about kids once in awhile, but not every kid that plays college hoops) I'll link it. I doubt it was malicious, especially considering his earlier tweets. I doubt he's sitting at home thinking, "I"m gonna get rich off this , people are finally going to know who PETE THAMEL is!!"
I don't care for Twitter, Facebook, etc., so I don't know how these sites work.
I also don't know what his intent was, although the timing is odd.
Maybe if Cuse wins it all, he can tweet links to the Lord & Taylor or NCAA investigation stories after the game.