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[QUOTE="kyleslamb, post: 15327, member: 895"]
It's not just New York City, though. There are nearly 2 million households in New Jersey that is also in the New York City TV market.

What really helps Rutgers, ironically, is not just their ties to the market. Interestingly enough, it's also that Penn State has nearly 25,000 alumni living in New York City with Michigan having nearly 13,000 more (according to the Wall Street Journal). This is the most of any schools in the country. Penn State has somewhat been pushing for Rutgers because they see them as a natural East coast rival that would generate a lot of interest in the city. Add in the possibility of Notre Dame, and the Big Ten feels the combination of Notre Dame (who is popular in the city), Penn State and Rutgers would really help get the network on most cable operators.

Look at it this way: right now, there is roughly 20% of the 7 million households with the BTN at roughly 5 cents per pop per month (roughly $1.05 million per year). If the Big Ten can carry even 70% of the market at 50 cents a month (the in-footprint average for the Big Ten is actually 75 cents, but we'll be conservative here), the network would generate an additional $30 million in revenue per year before advertising. Rutgers may or may not carry the city, but it's believed the addition of Rutgers and Notre Dame, along with having a big alumni base in the city would add a lot of revenue to the conference.
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