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Message: [QUOTE="DoctorBombay, post: 2229186, member: 626"] Agreed. In fact, was listening to Sirius the other day and they mentioned that at that price point, he needed to sell somewhere in the neighborhood of, and don't quote me here, 2 to 300,000 units, to realize a profit. Putting aside any of the moral aspects of the situation and looking at it from a strictly business perspective, I think he can get to those numbers, especially if Lonzo ends up being ROY or something like that. He doesn't need to sell all of the merchandise, just a certain percentage. Lavar Ball is a huckster, plain and simple. Folks who laugh at him and don't recognize the method to the madness can look at figures like Kim Khardashian, PT Barnum, Vince McMahon, Earl Williams and the Williams sisters, heck despite your political bent, even our current POTUS, Donald J. Trump. Show business and bombastic "look at me" behaviour sells in this country, and Lavar Ball is just the latest example. [/QUOTE]