The Mayor of Dewitt
- Aug 15, 2011
Syracuse, N.Y. – Orange United is here! The preferred NIL Collective for Syracuse University student-athletes to leverage their Name, Image and Likeness (N...
Syracuse, N.Y. – Orange United is here! The preferred NIL Collective for Syracuse University student-athletes to leverage their Name, Image and Likeness (NIL) opportunities, powered by Student Athlete NIL (SANIL). Orange United joins Athletes Who Care as another partner in the NIL space aimed at assisting all Orange student-athletes.
"We are excited about the launch of Orange United, the preferred collective of Syracuse Athletics, that is designed to reach Syracuse fans with multiple ways to make a direct impact in supporting all 600 of our student-athletes," said Director of Athletics John Wildhack. "Orange United is a terrific complement to Athletes Who Care, which launched last year. Today signifies an important milestone in advancing our NIL efforts to benefit all student-athletes across our 20 sports."
The Orange United mission is to leverage the collective power of Orange fans, alumni, and supporters to equip student-athletes with the tools and resources necessary to excel both during their time in Syracuse and beyond. Orange United will engage with individuals, businesses and monthly subscribers to fund NIL activities, including autograph signings, personal appearances and endorsements. Each membership level offers exclusive benefits, and contributions can be designated by specific sport.
Mark Hayes, who has been the Syracuse Crunch Hockey Club vice president for sales/revenue development since 2017, will be the Orange United general manager.
Through a partnership with Syracuse Sports Properties, Orange United received the "preferred" status, which gives them access to Syracuse Athletics branding and marks and allows them to promote the collective at Orange home contests.
Orange United, in conjunction with SANIL's Student Athlete Empowerment (SAE) program, will facilitate NIL transactions between Syracuse student-athletes and fans, donors and businesses. SANIL is the most experienced end-to-end NIL solution provider in the country and trusted by more than 30 Universities to manage NIL programs between interested third parties and student-athletes.
To learn more about Orange United's mission to equip student-athletes with the tools and resources necessary to excel both during and beyond their time at Syracuse and how to become a subscriber, visit OrangeUnited.com.
SANIL's Student Athlete Empowerment program and Orange United work in unison with various University supporters to create marketing activations that maximize student-athlete earnings while ensuring that the University's best interests remain protected throughout. Syracuse joins a client roster that includes Georgia Tech, Hawaii, Oklahoma, Rutgers and Wake Forest, among others.