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[QUOTE="reedny, post: 534975, member: 1423"]
The NCAA is getting a dose of its own medicine -- not so easy when you're "competing" with student-athletes on a level playing field. lol.
 
The author seems to think the players will win the argument. I'm not so sure it's a slam dunk ... valuing the "deal" players make with member schools is a complicated undertaking. Players get a free education and the schools (and by extension, the NCAA) make money selling tickets, merchandise and TV rights. But the question the players (Plaintiffs) are asking is, when does the exchange become unfair? Should a kid be required to sign a contract (at age 17 or 18) surrendering his image for life in order to be eligible to play an NCAA game?
 
On the University (and NCAA) side, sure they take in huge revenues. But they also have huge capital expenses: large public arenas, staff salaries, and the costs of supporting Title IX sports that are not commercially 'profitable' (I don't mean not 'valuable').
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What is a Syracuse fan's favorite color?