Baseball is going to implement a pitch clock next year at the MLB level next year. It has been tested in the minors and based on that, this change is expected to decrease the length of games around 20-25 minutes.
So there is precedent for this. Or there will be next year. The networks will work to shorten games if it helps increase interest and viewership.
How to best do this?
The obvious answer is to shorten time outs. TV is the reason games have almost doubled in length in the last few decades. Or reduce the number of time outs. TV is going to have a problem with these ideas.
Maybe change the rules for how time is kept?
I suggest not stopping the clock after a first down except in the two 2 minutes or a half.
Maybe let the clock continue to run after incompletions except in the last 2 minutes of a half?
Maybe don’t stop the clock after a player goes OB except in the last 2 minutes of a half?
With all the passing and the advent of fast offenses, games probably average 50 or 60% more plays than they did 50 years ago. Changing the rules to let the clock run more will make the games more watchable. There are too many time outs and too many plays IMHO.
Make some or all of the changes to how the clock is managed and maybe cut the length of commercials back to 2 minutes and you will make games a lot more watchable and more people will tune in. It will end up as a win for ESPN, Fox and everyone else who televises games.
The review process has to lengthen games by 5-10 minutes. I think it is great calls can be reviewed. So many calls are wrong, the refs need help. But the extra time to get things right is a tough ask. And I think the calls are still wrong after review too often. I wish college football could be like MLB, where I think there is a central authority that does the reviews and does a great job making a timely call. This might not be possible for some levels of football but it should be doable for the P5 level games. Let’s make it happen.
Do all these things and I am confident we will see 3 hour games. We need to get there. ASAP.