I just did a bunch of research on this topic, and as of about January, the going rate for "average" starting players on P5 teams ranged from $50-75K/year.
Stars - Heisman Trophy candidates, or All Amercians can get $2-5M right now in NIL, not counting what they earn from social media.
Teams that are G5 kind of schools are even paying their starters $20-35K/year.
In the lower divisions, starters can get typically $2-5,000 a year.
Plus appearance fees ($2-5K, typically for college kids who are not "Stars", for autograph signings, camps, etc.)
Teams have budgets, it is coming together, and continuing to evolve, relatively quickly.