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Message: [QUOTE="HRE Otto IV, post: 3079823, member: 5685"] It is bad for secondary market buyer and seller privacy. If you are selling, the buyer will have you name and email. And vice versa. Without PDFs, teams should take more interest in owning the second market. Why should Stubhub get $30 on a $100 ticket when the team can charge a lot less and still be making money that they currently are missing out on? It isn’t hard to create an anonymous market place with guaranteed tickets at a low cost. No one else can offer that. The data alone would be worth the investment. The teams would now have names, emails, etc of the buyers. Which can be used to market to the buyers for future games or seasons. They also get the true market value of tickets. Which can be used to better price tickets for future games or seasons. Closing the gap between the direct sale price and the secondary price will increase revenues. [/QUOTE]