IMO the average fan greatly underestimates the importance of the kicking game. In terms of field position, a good punter is worth 50-100 yds of "defense" in a game, and can provide a huge momentum swing. A FG will usually outright win 1-2 games a year, and indirectly influence the outcome of another 1-2 games (a good example is Norton's 44 yd FG with 5:00 left against BC, which put us in a position to win at the end and turned out to be the margin of victory). Conversely, a missed FG or XP early in the game can loom large as the game progresses (Last year's Pitt game is probably not the best example because the XP was blocked due to a failed blocking assignment), but those missed kicks have a way of coming back to haunt you.