Sean Tucker For The Heisman Campaign

[MadNY3]

Slick video. Cuse always delivers strong video and branding graphic. Really happy they are starting this early.

It's also a quasi-ticket sale tactic. Hey, we have a Heisman candidate and you need to see him live.

I'm intrigued that they are putting this out there now, which is great. Beyond that, it's a press release and a web site with a couple videos that are nice, but nothing one would share. Yet.

Curious to see how the "campaign" rolls out. Where. Will they spend marketing dollars behind it nationally? Will there be new assets created and released along the way outside of game performance?

In a world that NIL is a new way for the rich schools/boosters to support more, this is a phenomenal opportunity for the University to show some ingenuity and creativity. They need to drive this further and deeper, drilling it down to where and how recruits see it (e.g. TikTok).

That does not need a huge budget to magnify if done well.

 

[TheCusian]

I'm intrigued that they are putting this out there now, which is great. Beyond that, it's a press release and a web site with a couple videos that are nice, but nothing one would share. Yet.

Curious to see how the "campaign" rolls out. Where. Will they spend marketing dollars behind it nationally? Will there be new assets created and released along the way outside of game performance?

In a world that NIL is a new way for the rich schools/boosters to support more, this is a phenomenal opportunity for the University to show some ingenuity and creativity. They need to drive this further and deeper, drilling it down to where and how recruits see it (e.g. TikTok).

That does not need a huge budget to magnify if done well.

It’s on Instagram. Not sure about TikTok

 

[MadNY3]

It’s on Instagram. Not sure about TikTok

It's only posted under the Cuse Football account. No cross promo to Tucker's page. No posts or reposts by any teammates.

Basically, they posted the press release on Insta.

Zero items on TikTok, which has 80 million monthly users in the US with well over half of those 16-24 (aka recruits, other players.)

It's all opportunity.

 

[djorange1989]

There’s nothing legal keeping him or anyone from getting it. Said he wants to make 34 the new big number.

No not legal but I thought the living 44s and the families of the ones who have passed had to all ok it.

 

[sufandu]

He was offered and said no.

Didn't he also say at one point he'd wear it if offered? When it wasn't offered then, it seems like that's when the opportunity was missed.

 

[Bayside44]

No not legal but I thought the living 44s and the families of the ones who have passed had to all ok it.

That part would’ve been handled.

 

[SUFaninNJ]

It's only posted under the Cuse Football account. No cross promo to Tucker's page. No posts or reposts by any teammates.

Basically, they posted the press release on Insta.

Zero items on TikTok, which has 80 million monthly users in the US with well over half of those 16-24 (aka recruits, other players.)

It's all opportunity.

It was posted on Twitter by the Syracuse Football account early this afternoon and it was connected to Tucker's Twitter account. I don't follow many if any Cuse football players so I don't know if they posted or reposted it.

 

[MadNY3]

It was posted on Twitter by the Syracuse Football account early this afternoon and it was connected to Tucker's Twitter account. I don't follow many if any Cuse football players so I don't know if they posted or reposted it.

Which is why a concerted effort to pre-rally other players would have been smart to 1) pump up the campaign, and 2) show proof of La Familia or whatever theme Babers is preaching.

 

[All4SU]

Speaking on behalf of old guys who don’t tweet, I’m glad to see SU making a legitimate attempt to promote Tucker. I'm guessing this type of campaign is really clever in today’s social media world. Though I have never really understood the substitution of numbers for letters thing. It’s like deliberately misspelling words. #Confu53d

 

[GoSU96]

One thing you notice with those quick edits, two uniforms sets look good, the rest meh to awful.

 

[Offthedome]

Speaking on behalf of old guys who don’t tweet, I’m glad to see SU making a legitimate attempt to promote Tucker. I'm guessing this type of campaign is really clever in today’s social media world. Though I have never really understood the substitution of numbers for letters thing. It’s like deliberately misspelling words. #Confu53d

I'm confused. What does that hashtag thing say?

 

[GoSU96]

I'm confused. What does that hashtag thing say?

Your supposed to see “pleased”

 

[KaiserUEO]

exactly, and even if he wanted to wear it, it would have to go through more red tape than a bill in Congress. My guess is no one is wearing 44 for a while.

any 'red tape' wouldve been applied by TGD 20 years ago or whatever, you could probably cut through it with a Little Tikes Kitchen knife.

 

[NJneer12]

SU please promote his STEM major and his ability to do this all while being a Computer Science major

 

[SUFaninNJ]

Which is why a concerted effort to pre-rally other players would have been smart to 1) pump up the campaign, and 2) show proof of La Familia or whatever theme Babers is preaching.

As I stated, I don’t know if his teammates commented or retweeted it. All I know is that it was on Twitter as well.

 

[CuseLegacy]

 

[CuseLegacy]

 

[Offthedome]

Your supposed to see “pleased”

Still #Confu53d

 

[NashvilleOrange]

 

[Ozone!]