K
kingottoiii
Guest
At this point what does Cable TV really offer a consumer? Besides live programming there really isn't a need for TV. More and more people are watching shows online, which are mostly free. People download movies all the time in high quality HD. Won't TV programming move to this one day too? Plus people like watching a series all in one shot anyway.
For instance HBO could charge $3.99 per episode for a show like Boardwalk Empire to download. People buy music for that price all the time like it is tiny cost. It adds up but the consumer sees $3.99 and thinks it is nothing. However they see a $125 cable bill and get pissed. For BWE it ends up being $47.88 for the season if you charge per episode. If you have HBO through cable for just BWE and cancel when the show ends, then you pay the cable company $50.97. Which after the cable company takes a cut is less money for HBO. And/or HBO can have a subscription service for all the shows it produces. So why are we paying the cable company to deliver something we could easily get elsewhere? Shows take off because of word of mouth. That doesn't change if they are online. See viral videos.
However with live TV you need cable because streaming at this point sucks to watch. Which is what makes sports programming so valuable. Which brings up the point won't consumer's eventually demand a la carte cable? At some point the cost of cable will hit a ceiling. These companies can't keep upping the prices.
If I had the option I would only subscribe to ESPN, ESPN2, ESPNU, beIN Sport, and NFL Redzone. That is all I need as those are the only channels I watch live programming on. I have seriously contemplated canceling my cable but at this point ESPN3 isn't viable. There is no way that is all worth the $75 a month I pay. I think for people under 25 they feel similar. I know several people who don't even have cable and watch everything online already. There is a reason people now use online banking and ATMs for all transactions and no longer have passbook savings accounts. So if this is the trend and demand moves the market, isn't it only a matter of time until a la carte becomes a reality?
Cable companies can still offer bundles to consumers who like having every channel available. That makes sense for those consumers. It doesn't have to go away. But for the rest of us shouldn't there be an option to only pay for what we use? Why is a la carte not an option? Wouldn't a cable company that gets out in front of this, increase its subscribers? If the cable company wants to charge me $50 a month for delivery and then $0.99 per channel, I save $20 a month and the cable company evens out (or whatever that base number is, whether higher or lower). The losers are the channels who the cable company passes the charges onto the consumer. If that ends up killing off some channels then so be in. Supply and demand. If no one watches you shouldn't exist in the first place and I shouldn't be charged.
Which brings us to the B1G and conference networks. Do they not fear a la carte? Wouldn't that just make a school like RU totally worthless? Wouldn't they be losing $0.08 a Cable HH in non B1G markets? This would be a huge hit for them. Do they really think that continued expansion has an exponential growth? And that they will be making $ had over first for ever and ever? That to me seems very short sighted and makes the addition of MD a head scratcher.
For instance HBO could charge $3.99 per episode for a show like Boardwalk Empire to download. People buy music for that price all the time like it is tiny cost. It adds up but the consumer sees $3.99 and thinks it is nothing. However they see a $125 cable bill and get pissed. For BWE it ends up being $47.88 for the season if you charge per episode. If you have HBO through cable for just BWE and cancel when the show ends, then you pay the cable company $50.97. Which after the cable company takes a cut is less money for HBO. And/or HBO can have a subscription service for all the shows it produces. So why are we paying the cable company to deliver something we could easily get elsewhere? Shows take off because of word of mouth. That doesn't change if they are online. See viral videos.
However with live TV you need cable because streaming at this point sucks to watch. Which is what makes sports programming so valuable. Which brings up the point won't consumer's eventually demand a la carte cable? At some point the cost of cable will hit a ceiling. These companies can't keep upping the prices.
If I had the option I would only subscribe to ESPN, ESPN2, ESPNU, beIN Sport, and NFL Redzone. That is all I need as those are the only channels I watch live programming on. I have seriously contemplated canceling my cable but at this point ESPN3 isn't viable. There is no way that is all worth the $75 a month I pay. I think for people under 25 they feel similar. I know several people who don't even have cable and watch everything online already. There is a reason people now use online banking and ATMs for all transactions and no longer have passbook savings accounts. So if this is the trend and demand moves the market, isn't it only a matter of time until a la carte becomes a reality?
Cable companies can still offer bundles to consumers who like having every channel available. That makes sense for those consumers. It doesn't have to go away. But for the rest of us shouldn't there be an option to only pay for what we use? Why is a la carte not an option? Wouldn't a cable company that gets out in front of this, increase its subscribers? If the cable company wants to charge me $50 a month for delivery and then $0.99 per channel, I save $20 a month and the cable company evens out (or whatever that base number is, whether higher or lower). The losers are the channels who the cable company passes the charges onto the consumer. If that ends up killing off some channels then so be in. Supply and demand. If no one watches you shouldn't exist in the first place and I shouldn't be charged.
Which brings us to the B1G and conference networks. Do they not fear a la carte? Wouldn't that just make a school like RU totally worthless? Wouldn't they be losing $0.08 a Cable HH in non B1G markets? This would be a huge hit for them. Do they really think that continued expansion has an exponential growth? And that they will be making $ had over first for ever and ever? That to me seems very short sighted and makes the addition of MD a head scratcher.