Semi OT: Check out what SU WXC wore

[Full_Rebar]

for the NCAA meet. Just need them in orange next year...if Nike can find the time to get that color

 

[Halo]

Thank God the men don't wear those...there would be flapping, unless someone pulled a Lois Einhorn.

 

[SU2NASA]

I hate that logo. Bastardization of a military logo for commercial gain.

 

[rstone7727]

Ok, I give up... Can you point out which one is from SU?

 

[Full_Rebar]

Ok, I give up... Can you point out which one is from SU?

#550 on the right. Blue uniform with the 44 axes logo.

 

[OrangeMojo]

every other school there is wearing colors / name / logo easily identifiable with their school & brand - except one Oh Lord

I'm not even an alum and that's annoying as hell to me.

 

[sufandu]

#550 on the right. Blue uniform with the 44 axes logo.

So it's not the one behind the Michigan girl wearing the orange uniform with the Nike swoosh? She's barely visible but I would've guessed her before I guessed the right one.

 

[Full_Rebar]

So it's not the one behind the Michigan girl wearing the orange uniform with the Nike swoosh? She's barely visible but I would've guessed her before I guessed the right one.

That's Virginia. Oregon's women had a different design on Saturday. SU men wore same uniforms they have had all year

 

[rhcuse]

Hmm, that naughty little Oregon duck.

 

[TexanMark]

Being military...the logo SU wore doesn't bother me. It is branding and unique. As long as Ft Drum is cool with it...I'm cool with it.

 

[sufandu]

That's Virginia. Oregon's women had a different design on Saturday. SU men wore same uniforms they have had all year

So the bottom pic is the men's uniform? That looks way better than the women's.

 

[Full_Rebar]

So the bottom pic is the men's uniform? That looks way better than the women's.

Yes and I agree. I just thought it was interesting to see the alternate logo used. Makes me wonder if Nike/SU has plans to feature it more. I have a feeling that items featuring that logo have sold a lot more than any of the other new football merchandise.

I really like the 44 axes logo, and if it was on a white singlet with orange shorts I think it would look pretty sharp.

 

[sufandu]

Yes and I agree. I just thought it was interesting to see the alternate logo used. Makes me wonder if Nike/SU has plans to feature it more. I have a feeling that items featuring that logo have sold a lot more than any of the other new football merchandise.

I really like the 44 axes logo, and if it was on a white singlet with orange shorts I think it would look pretty sharp.

I'm not a fan myself. Unless people are told, I don't think they even realize it's a 44, and the history of 44 is pretty specific to the football team. I prefer the block 'S'. Having said all that, put a fair amount of orange on the uniform and they can use whatever logo they want.

 

[sutomcat]

Yes and I agree. I just thought it was interesting to see the alternate logo used. Makes me wonder if Nike/SU has plans to feature it more. I have a feeling that items featuring that logo have sold a lot more than any of the other new football merchandise.

I really like the 44 axes logo, and if it was on a white singlet with orange shorts I think it would look pretty sharp.

Before Battle Ax

They recently introduced a flag with the same 44 battle ax logo that is the same size as the C U S E flags the cheerleaders run out on the field near the start of the game and when SU scores (they serve as garnish for the giant block S flag that always leads the way).

That battle ax flag has not been used for basketball games. I am not sure why...maybe because only the football program has that strong association with the 10th Mountain Division?

In any event, I like the logo, what it stands for and have no problem with a small version of it appearing on uniforms. I have no problem with the university selling shirts with the battle ax logo. I have one.

I do have a problem using it as the sole way to identify SU athletes. Wasn't the whole point of the block S to create one consistent image to identify the SU brand? Why deviate from that?

 

[sufandu]

Before Battle Ax

Wasn't the whole point of the block S to create one consistent image to identify the SU brand? Why deviate from that?

Because when Nike pitched the idea of one unified brand, they were full of crap and yet we bought it hook, line, and sinker. Nothing they've changed has improved our "brand".

 

[Full_Rebar]

I do have a problem using it as the sole way to identify SU athletes. Wasn't the whole point of the block S to create one consistent image to identify the SU brand? Why deviate from that?

Maybe the fact that Mich St and Stanford are also using a block S hasn't helped the SU brand? I don't know, but I can see your point about not making it a full-time logo. I also think that when it comes to brand and marketing that SU is completely clueless, so it's no surprise that they would switch things up trying to find a fit.

I just thought it was cool that the x-c kids got something new and trendy to wear as well. There is also a bit of strategy by wearing an alternate or unique uniform in that sport as part of the strategy is knowing where your top competitors are, and if they don't recognize the uniforms you, then it's an advantage.

 

[SU2NASA]

Being military...the logo SU wore doesn't bother me. It is branding and unique. As long as Ft Drum is cool with it...I'm cool with it.

It's not a military logo. It bears maybe marginal resemblance to the mountain division logo. Swords vs. axes, not even the same shape of the shield. It's a bastardization for commercial gain.

 

[sufandu]

Maybe the fact that Mich St and Stanford are also using a block S hasn't helped the SU brand? I don't know, but I can see your point about not making it a full-time logo. I also think that when it comes to brand and marketing that SU is completely clueless, so it's no surprise that they would switch things up trying to find a fit.

I just thought it was cool that the x-c kids got something new and trendy to wear as well. There is also a bit of strategy by wearing an alternate or unique uniform in that sport as part of the strategy is knowing where your top competitors are, and if they don't recognize the uniforms you, then it's an advantage.

I wonder how common block S's are in college sports with so many Xxxxxx States around. I walked into the gym once wearing an all orange shirt with a big blue block 'S' on the front and someone asked if I went to NC State. I know I live in the south, but there was no way my shirt looked anything like NC State red. Maybe they were color blind.

 

[Full_Rebar]

I wonder how common block S's are in college sports with so many Xxxxxx States around. I walked into the gym once wearing an all orange shirt with a big blue block 'S' on the front and someone asked if I went to NC State. I know I live in the south, but there was no way my shirt looked anything like NC State red. Maybe they were color blind.

Very common and that's why using it as the SU brand was a curious decision (like NY's College Team). It's leaps and bounds away from that awful SJ logo, but I think more people would see SU or 'Cuse as the defining brand.

 

[sufandu]

Very common and that's why using it as the SU brand was a curious decision (like NY's College Team). It's leaps and bounds away from that awful SJ logo, but I think more people would see SU or 'Cuse as the defining brand.

Yeah. I liked the interlocking SU logo. I'm sure if we stuck with that, it could've been modernized. I like 'Cuse as an a secondary logo. It seems to have become that anyway.

 

[sufandu]

Here's another one. I like this one a little more.

 

[Jeepers]

I like trying to work 44 into some logos, but the military logo should be exclusive to football. Doesn't make much sense with other sports.

A good logo would be one with a big S, but has subtle 44s hidden in it somehow. The block S has grown on me and seems very traditional, but that's also its biggest negative because so many school use almost the same exact S.

 

[sufandu]

I like trying to work 44 into some logos, but the military logo should be exclusive to football. Doesn't make much sense with other sports.

A good logo would be one with a big S, but has subtle 44s hidden in it somehow. The block S has grown on me and seems very traditional, but that's also its biggest negative because so many school use almost the same exact S.

Really the 44 should probably be exclusive to football too. It only became significant because of football. There's a minor connection in basketball with Coleman and Wallace both wearing it, but I think that's coincidence more than anything.

 

[Ozcuse]

What does the number 44, the stylized axes and the connection to Fort Drum have anything to do with the women's cross country team???

At least with the football team they could say it has some meaning with the legend of 44 and the football team's connection to summer training at Fort Drum.

It seems like it has just become a brand like anything else. Can't wait to see it etched on the law building and on the dining hall workers' shirts.

Oh Lord

P.S. For a bunch of girls that spend a lot of time outside running they are awfully pasty.

 

[Scooch]

The run of logos that SU used over 15+ years was epically bad.

You had the bank logo:

The Dome logo:

And the infamous SJ:

With those abominations, I'm cool with the block S. That being said, the one logo I always loved was the hoops logo from the early 2000s. I always thought that we should have just replaced the basketball with an orange circle and made that our athletics-wide logo:

And I'll always feel bad for PJ Alexander, who had this logo tatooed on his arm, while we played logo roulette. Although I do like it: