Agreed, I think you will also see it at the state level and university level, too. There is no way for Rutgers to justify 2-3 decades of AD losses and coverups. Further, Rutgers is not a fiscally well run university, controls will either become self imposed or imposed from above (state/federal). New Jersey is a mismanaged state and cannot afford to throw dollars at Rutgers so they can be the perennial tomato soup can for the B1G.
The Ohio State University AD lost $38MM for the 2023-2024, that will not be sustainable, especially once they spend another $20MM on NIL from the school side paying all athletes, tOSU is in better shape than Rutgers, though (sorry SU2NASA).
Regardless, the market will play a huge role in this arena, too, as the new student pool is dropping and will do so for a long time, essentially until their is a Baby Boom equivalent event. Schools must make themselves more relevant to be attractive to prospective schools. Essentially, we are entering a student's (buyer's) market.