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Message: [QUOTE="Cusefan69, post: 4147994, member: 5764"] Appreciate your views. To me 20% should not be the thinking just for adding a 7th. Completely agree there are costs. So bump costs like 16% on the richest and prime seats and scale down from there. Then use the sweet ACC payment to address the offset. No need to flow 100% to the fans when the product has only produced 1 winning season in recent years. You still want to entice new fans and keep your base. Rich people might not even blink at 16 to 20% so no issues there for them and the prime seats. Then you hold the increase through week 2 and if the team starts hot they can add a few % to the fair weather crowd looking to jump in. [/QUOTE]