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[QUOTE="UnknownOrange, post: 4152323, member: 4689"]
I understand your argument but where I disagree is when there's discussions on affordability, inflation, etc. Here's why

In the example of $225 in 2021, versus $500 in 2022 (or any areas with significant increases)

Why send that shockwave? Your ticket is now $275 more per seat.

Hello STH! Thank you so much for your support for the last (however many) seasons you've had these seats. That is amazing and we are so happy that you've decided to spend your free time and hard earned money with us over the years. Unfortunately there will be an increase to this section. As a thank you for being a STH over the years, we want to offer a few options

There are plenty of other locations that are priced at what you paid in 2021 or even less!

If you would like to keep these seats, instead of the (laughably gigantic) increase all at once, we are happy to keep you there with a 3 or 5 year planned increase. $225 in 2021 is now $300 in 2022, $350 in 2023, and $400 in 2024... etc (you get the idea)

It's the messaging that is most important to me. Any person can SEE that there are cheaper options, but there's a reason person X bought their seats originally, so you need to reach out and be consultative.

If someone paid $225 for that seat, and no one replaces it at $500, wouldn't you rather get $300 or $350 for that seat from that same fan and increase over time? Messaging matters.
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