Pitt is ranked this high because Dick’s HQ is based in Pittsburgh and distribution skews higher than most sports hometown options.Yeah, that is ridiculously bizarre.
Why is Ohio State not listed? They don’t use this vendor?The CLC, the official licensing company of the NCAA member schools, has this list. We're 39th.
Very solid showing, 3rd among private schools behind Notre Dame and Duke, who is only 1 spot ahead of us.
Be True to Your School: Which Schools Have the Most Fans Buying Licensed Stuff?
We've all bought those caps and shirts and other souvenirs or apparel with the "officially licensed" tag on it. Sales of merchandise that is licensed by the university creates another revenue stream for the school...bleacherreport.com