I'd be really curious to see the demographics in building and facility donors vs NIL donors. I suspect they're different demographics, and it might be an old money vs new money thing.
Old money LOVES naming the new engineering school building. New money loves playing fantasy football at the grandest scale.
You mean to tell me I can play mini GM by helping my favorite team get players? Ego lies behind a lot of new money. I know a lot of tech bro founders. They got that $$$ because they were certain they knew better than everyone else on something, and their wealth proves they were right. Now they want to exercise similar thinking in other arenas of life. College sports is just the latest sandbox for those little boys to play in.