So...within a 5 hour driving "radius" of Syracuse:
48 Million people. Boston, Providence, NYC, Philly, Buffalo, Rochester and Albany sprawl is also significant. And Jersey is basically one big metro area. Cleveland, Pittsburgh, Baltimore are next closest areas right outside area,
Montreal, Toronto, and Quebec are also included (though I don't think border time is factored in) but also huge metro areas people should be flocking to the Orange.
Penn State, Boston College and Rutgers are within this boundary.
Lock down the I-90 corridor, get your foothold in NYC, Long Island, Jersey, and the East PA areas. Start a marketing campaign. Hit these areas. Give me a billboard when I enter NYS on I-81. Or in the Summer towards the Jersey Shore going down the AC Expressway.