Syracuse Partners with Out2Win to Expand NIL Opportunities for Student-Athletes

[OrangeXtreme]

Syracuse Partners with Out2Win to Expand NIL Opportunities for Student-Athletes - Syracuse University Athletics

Syracuse Athletics announced today a partnership with Out2Win, an athlete marketing intelligence platform founded by Syracuse alumnus Jack Adler '23, to expa...

cuse.com

Syracuse Athletics announced today a partnership with Out2Win, an athlete marketing intelligence platform founded by Syracuse alumnus Jack Adler '23, to expand Name, Image and Likeness (NIL) opportunities and resources for Syracuse student-athletes.

Adler, a graduate of the Martin J. Whitman School of Management, double-majored in entrepreneurship and marketing and launched Out2Win during his junior year at Syracuse. In 2025, he remained an additional year on campus to help develop a personal branding and NIL education program in collaboration with Syracuse Athletics, supporting student-athletes as they built their brands and pursued NIL opportunities.

Out2Win has since evolved into a data-driven intelligence platform that helps universities and brands identify, evaluate, and activate athlete partnerships. The platform leverages AI-driven analytics to quantify athlete marketability and audience alignment, equipping athletic departments with tools to better position their athletes for NIL success.

"Syracuse played a pivotal role in the creation of Out2Win, and it's incredibly meaningful to partner with Syracuse Athletics in this next chapter," Adler said. "Our goal is to help student-athletes unlock opportunities, understand their marketability, and connect with brands in a more structured and data-backed way."

Through this partnership, Syracuse Athletics will gain access to Out2Win's technology and insights to support NIL education, athlete positioning, and brand partnership development. Out2Win's platform is currently used by leading brands including Amazon, Olipop, and Rhoback, helping bridge the gap between brands and athletes while driving additional deal flow opportunities for student-athletes.

Beyond brand matchmaking, Out2Win provides universities with tools and insights across NIL strategy, athlete marketability benchmarking, and partnership analytics to help athletic departments navigate the evolving NIL landscape.

"Syracuse Athletics is committed to supporting our student-athletes both on and off the field," said Kevin Morgan, Syracuse Athletics' General Manager and Chief Revenue Officer. "Partnering with Out2Win strengthens our ability to provide meaningful NIL resources and opportunities while leveraging cutting-edge technology to support our student-athletes' personal and professional growth."

 

[tptcuse]

Syracuse Partners with Out2Win to Expand NIL Opportunities for Student-Athletes - Syracuse University Athletics

Syracuse Athletics announced today a partnership with Out2Win, an athlete marketing intelligence platform founded by Syracuse alumnus Jack Adler '23, to expa...

cuse.com

Syracuse Athletics announced today a partnership with Out2Win, an athlete marketing intelligence platform founded by Syracuse alumnus Jack Adler '23, to expand Name, Image and Likeness (NIL) opportunities and resources for Syracuse student-athletes.

Adler, a graduate of the Martin J. Whitman School of Management, double-majored in entrepreneurship and marketing and launched Out2Win during his junior year at Syracuse. In 2025, he remained an additional year on campus to help develop a personal branding and NIL education program in collaboration with Syracuse Athletics, supporting student-athletes as they built their brands and pursued NIL opportunities.

Out2Win has since evolved into a data-driven intelligence platform that helps universities and brands identify, evaluate, and activate athlete partnerships. The platform leverages AI-driven analytics to quantify athlete marketability and audience alignment, equipping athletic departments with tools to better position their athletes for NIL success.

"Syracuse played a pivotal role in the creation of Out2Win, and it's incredibly meaningful to partner with Syracuse Athletics in this next chapter," Adler said. "Our goal is to help student-athletes unlock opportunities, understand their marketability, and connect with brands in a more structured and data-backed way."

Through this partnership, Syracuse Athletics will gain access to Out2Win's technology and insights to support NIL education, athlete positioning, and brand partnership development. Out2Win's platform is currently used by leading brands including Amazon, Olipop, and Rhoback, helping bridge the gap between brands and athletes while driving additional deal flow opportunities for student-athletes.

Beyond brand matchmaking, Out2Win provides universities with tools and insights across NIL strategy, athlete marketability benchmarking, and partnership analytics to help athletic departments navigate the evolving NIL landscape.

"Syracuse Athletics is committed to supporting our student-athletes both on and off the field," said Kevin Morgan, Syracuse Athletics' General Manager and Chief Revenue Officer. "Partnering with Out2Win strengthens our ability to provide meaningful NIL resources and opportunities while leveraging cutting-edge technology to support our student-athletes' personal and professional growth."

That seems promising.

 

[MadNY3]

This is small. A nice-to-do. More effective for brands than will drive notable money into the University and isn't closed to be an SU-only proposition.

Not bad, not a needle mover.

 

[llandz]

It helps, and if it builds into something bigger SU will have been there from the start. Maybe a way to expand into regional advertising of National Brands. That may be a way to go.

 

[Cootface]

Not sure where to put this so I’ll drop it here. I don’t know if Rhoback being a partner on the above has anything to do with it, but they do now have Syracuse items available on their site. I know some people previously had been looking for it.

Syracuse University Licensed Collection

Performance Activewear Designed for Those Who Crave Activity. Shop Performance Polos, Hoodies, Q-Zips, & More. Free Standard Shipping On All Orders Abov...

rhoback.com

 

[Consigliere]

Seems like the function is to assist athletes with building their personal brand to make them more attractive to corporate sponsors. Agree it is a nice to have enhancement, but still feel there is a significant issue with the lack of a collective supporting sports other than football. Relying on the whales seems like a dangerous approach without a broad, grass roots NIL donor base. Men;s basketball NIL in particular seems to be very reliant on a small number of major donors and if any one of them turned off the faucet it would be very difficult to replace. Syracuse seems to have taken the approach to drive all but those donors to contribute to revenue sharing which covers the full portfolio of sports and is capped. In order to enhance the talent in the basketball program it seems they either need to funnel some more of the revenue sharing pot from football to basketball or find more corporate and major donor support. I'm more than a bit skeptical of that approach.

 

[MSOrange]

Seems like the function is to assist athletes with building their personal brand to make them more attractive to corporate sponsors. Agree it is a nice to have enhancement, but still feel there is a significant issue with the lack of a collective supporting sports other than football. Relying on the whales seems like a dangerous approach without a broad, grass roots NIL donor base. Men;s basketball NIL in particular seems to be very reliant on a small number of major donors and if any one of them turned off the faucet it would be very difficult to replace. Syracuse seems to have taken the approach to drive all but those donors to contribute to revenue sharing which covers the full portfolio of sports and is capped. In order to enhance the talent in the basketball program it seems they either need to funnel some more of the revenue sharing pot from football to basketball or find more corporate and major donor support. I'm more than a bit skeptical of that approach.

I 100% agree and appreciate your perspective as someone who I feel is generally pretty thoughtful when you do question or criticize the SUAD.