Stereotyping maybe, but I'm surrounded by academics via my wife, sister, and many of our friends. I can say that based on my experience, academics tend to be really caught up in their own little world - and that world often times has very very little to do with what should be the core mission of a college or university - teaching students to think creatively, analytically, and in a way that allows them to contribute to society. Without athletics as a draw, a school like Syracuse with middling rankings, is going to find itself facing an enrollment crunch when people start realizing that the public school is a better deal for the same outcome and the things that made Syracuse Syracuse have been de-emphasized. The experience is what you are selling when you try to get people to go to SU. At $160k, the economics don't justify it, at $200k they certainly won't. So the experience has got to be differentiated. the numbers are getting to the point where upper middle class people making less than $200k a year are just not going to pay up. For my own kids, if they can't get into a top 20 school I would totally advise them to get straight A's at the best state school and then focus on getting a top knotch GRE/GMAT score to get into a top 20 grad school. If they wanted to go to cuse I'd probably pay up...but it's really not the smart thing to do. That's why keeping the experience really great, including the legacy of athletics, is super important to a place like Syracuse.