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Message: [QUOTE="JimBoston, post: 3913179, member: 1312"] Football is 70% to 80% of the media conference value which is why I focused on it. And, the Big 12 is different than the ACC as Texas and Oklahoma have their tier 3 rights so most (if not all) of the secondary sports media rights are held by the school. Texas uses the Longhorn Network and Oklahoma has a deal with Fox. When the Big 12 came up with a conference streaming network, Texas and Oklahoma did not give up any content as they already have lucrative deals. [/QUOTE]